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Search Engine Optimisation


What is exactly is SEO ?

A lot of our clients ask this . . . There are many layers of Search Engine Optimisation, one is “On-Page SEO“, in which Nixgrafix excels, this is optimising your website pages with your target keyword phrase so they get recognised by the search engines. It’s best to target one keyword search phrase per page, so if you have several that you want to use, we would suggest setting up a separate page for each keyword phrase.

A keyword-phrase would be something like ‘Southend Prom Dresses’. This would be a good keyword phrase if your company sells locally in Southend and makes Prom Dresses, but especially wants to sell Prom Dresses.

Search Engine Optimisation is a pretty in-depth process that takes time and expertise. We do not offer SEO as a service, but we do offer “On-Page SEO” and advice for other types of SEO. Specialist SEO companies can cost from £80.00 to £1,000.00 a month, this is something that most small businesses can’t afford, but you can do most of it yourself and save a lot of money. Local businesses are fairly easy to get ranked high just by proper “On-Page SEO“. With a little bit of time and understanding of SEO you can get your own website ranked high in the search engines.

On-Page Search Engine Optimisation

On-Page SEO is having a targeted keyword phrase in all the right places for each page and blog post of your website. This includes page name, page title, photo name, photo title, alt tags, within the content and in the meta tags. Meta tags are not visible on web pages, but are seen by search engines. On-Page SEO also includes creating XML sitemaps for the search engines to follow. These are files that you don’t see, but the search engines do.


Backlinks are another indication of your “authority”. The more relevant and higher ranking website you have backlinks on, the better you will come up higher in the search engines. If a lot of other authority sites want to link to your website, you must be important ! Or, that’s how Google sees it !

Website Traffic

Traffic is important because the more traffic your website gets – you guessed it – the more authority you have. By doing the things listed above you can help increase your traffic. It just makes sense that the more your website link is out there, the more it will get clicked on.

Domain Name

There are two factors regarding your domain name that pull weight with the search engines. The first is the age of the domain name. The longer your domain name has been registered, the more weight it pulls. The second is the name itself. If you have a keyword domain name like, it can help immensely in the search engines. An older domain name pulls more weight, so if you have a domain name that is a few years old, you’re better of using it. If you are just starting out, a keyword domain name is a better choice.

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